The Article Tells The Story of:
- Threads Introduces Starter Packs: Meta’s Threads launched curated lists of suggested accounts, similar to Bluesky’s Starter Packs, to help users follow profiles by topic.
- Enhanced User Features: Threads added custom feeds, default feed options, and improved content recommendations to enhance user experience.
- Competition with Bluesky: The updates aim to counter Bluesky’s growing popularity, which has surpassed 20 million users and continues to attract former X users.
- Boosting Engagement: Starter Packs and new features are designed to retain users and foster community engagement, preventing a shift to competing platforms.
What Are Threads’ Starter Packs?
Meta’s Threads has launched its version of Bluesky’s popular Starter Packs. These curated lists recommend accounts based on popular topics such as pop culture and recipes, helping new users find profiles to follow. Instagram head Adam Mosseri announced that the feature is currently in testing. New users will see these collections when signing up, and they will also appear in the app’s For You feed.
Threads already connects users with Instagram-followed accounts. However, Starter Packs allow people to quickly join specific communities, a feature that has made Bluesky increasingly popular.
Check Out similar Article of Threads Makes a Big Move: A New Feature for Open Social Web Published September 14, 2024 on SquaredTech
Meta’s Rapid Updates to Compete with Bluesky
Threads has been rolling out updates to retain users and compete with Bluesky, which now has over 20 million users and continues to grow. Recent changes to Threads include:
- Custom Feeds: Users can curate feeds based on specific topics or profiles.
- Default Feed Options: Users can set their For You, Following, or custom feeds as default.
- Improved Content Surfacing: Threads now shows more content from followed accounts in the For You feed, addressing user complaints about unrelated posts.
These updates aim to enhance user experience and keep Threads competitive as Bluesky gains traction among daily active users.
Check Out similar Article of Bluesky’s Rapid Growth and the Social Media Race Published November 16, 2024, 2024 on SquaredTech
Why Starter Packs Matter
Bluesky’s Starter Packs have gained popularity by helping users instantly connect with communities. Threads’ adoption of this feature reflects Meta’s effort to retain users migrating to Bluesky, which saw a surge in activity following political shifts on X, formerly Twitter. With these Starter Packs, Threads aims to provide a seamless onboarding experience and foster engagement within the platform.
Conclusion
Threads’ introduction of Starter Packs marks another step in its competition with Bluesky. By focusing on user-friendly updates and community engagement, Meta hopes to strengthen Threads’ position in the growing market of social networking apps.
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