The Article Tells The Story of:
- Spotify Expands AI Playlist to Asia and More – Over 40 new countries now get access, including the Philippines, Singapore, and South Africa.
- Create a Playlist from Just a Phrase – Type anything from “sad songs for a rainy day” to an emoji, and Spotify’s AI builds a custom playlist.
- From UK Launch to Global Reach – First launched in April 2024, the tool started with a few countries but now spans almost 50 global markets.
- AI Meets Music Curation at Scale – The tool’s expansion shows how fast Spotify is using AI to personalize music discovery around the world.
Spotify Expands AI Playlist to 40+ New Countries
The music streaming service has widened the reach of its AI Playlist feature. On Thursday, the company confirmed that users in over 40 more markets can now use the tool. This brings the total number of supported countries to nearly 50. New regions include parts of Asia, Africa, Europe, and the Caribbean.
The AI Playlist lets users create playlists just by typing a short sentence or phrase. It could be something like “upbeat jazz for a lazy Sunday” or “songs to cook pasta to.” The AI reads the prompt and generates a custom music list.
The feature started in April 2024. At launch, it was available only to Premium subscribers in the UK and Australia. Five months later, the service added the U.S., Canada, Ireland, and New Zealand. Now, the service has gone global.
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How Spotify’s AI Playlist Tool Works
The AI Playlist feature uses natural language prompts. That means users don’t need to search by artist or album. Instead, they just type what they feel. The AI handles the rest. It picks songs that match the mood, genre, theme, or even a fun phrase.
The tool accepts a wide range of prompt types. Users can include music genres like rock or lo-fi. They can choose by decade, like “80s hits,” or even by emojis and colors. Some people type out feelings, events, or jokes. For example, a user might write “music to forget my ex” or “beats for a neon dance floor.”
The AI uses machine learning to understand the prompt and connect it to suitable music. It draws from the user’s taste, the catalog, and popular tracks to build the playlist.
Right now, the tool is still in beta. It works on both Android and iOS devices. Spotify is still refining how it responds to prompts and handles music suggestions.
New Countries Getting Access
With this rollout, the AI Playlist now reaches nearly 50 markets. Some of the newly added countries include:
- Asia: Philippines, Singapore
- Africa: Ghana, Kenya, South Africa, Uganda, Zimbabwe, Liberia
- Caribbean: Jamaica, Bahamas, Barbados, Antigua and Barbuda, Belize, Dominica
- Oceania: Fiji
The company didn’t list every single country, but the update includes a wide range of global locations.
This marks one of the largest feature expansions to date. It shows the company’s focus on AI-powered music tools and its push to personalize user experience worldwide.
Why the Company Is Betting on AI
The AI Playlist tool is part of Spotify’s broader strategy to make music discovery easier. Instead of typing artist names or building playlists manually, users now just describe what they want to hear. This simplifies the process and saves time.
The AI Playlist tool is part of a broader strategy to make music discovery easier. Instead of typing artist names or building playlists manually, users now just describe what they want to hear. This simplifies the process and saves time.
The company believes AI can help users find songs they might never search for directly. For example, someone typing “songs that sound like a sunset” would receive a playlist built from tone, pace, and vibe—without needing to know song titles.
With music libraries growing every day, Spotify wants AI to filter options in a smarter way. Instead of endless scrolling, users can rely on AI to understand what they want in seconds.
Only for Premium Users, for Now
One catch: the AI Playlist feature is available only to Premium subscribers. Free users don’t have access yet. The company has not announced if or when the feature will roll out to the free tier.
Premium users who want to try it can open the app on Android or iOS. The AI Playlist tool is available in the “Your Library” section. Once there, users can start typing their prompts to generate a new playlist.
The company recommends being creative with prompts to see how the AI responds. There’s no fixed format, and users can edit the playlist afterward.
What This Means for the Future
This global rollout shows how fast the company is investing in AI tools. Music platforms are competing to stand out, and the service wants to lead in personalization. Instead of forcing users to dig through millions of songs, the company is building smarter tools to handle music choice.
As more users gain access, the company will likely improve how the AI handles niche prompts and mixes personal taste with new music. The platform may also expand the tool to support languages beyond English.
The music streaming service’s AI Playlist is still growing, but its reach is already huge. With one simple sentence, users across Asia, Africa, and beyond can now let the app pick the perfect soundtrack.
