In a strategic move to make Chromebooks more appealing to businesses, Google acquires Cameyo, a software virtualization company.
This acquisition aims to integrate virtualized Windows app support more deeply into ChromeOS, providing a seamless experience for users and simplifying IT management.
Google’s Partnership with Cameyo
Google’s collaboration with Cameyo began last year, focusing on delivering a virtual application experience for legacy Windows desktop apps within ChromeOS. This integration included local file system access, progressive web app (PWA) support, and enhanced clipboard functionality. By bringing Cameyo in-house, Google is poised to leverage its expertise to further enhance ChromeOS.
Cameyo’s Virtual App Delivery (VAD) integration into ChromeOS is a game-changer for businesses considering a transition from Windows or looking to incorporate ChromeOS devices into their existing infrastructure. This technology allows virtualized Windows apps to run on ChromeOS, presenting them as if they are native apps, seamlessly integrated alongside Chrome and other web apps. This approach eliminates the need to run a full version of Windows, simplifying the user experience and reducing overhead.
Google acquires Cameyo : Business Benefits
The acquisition of Cameyo will lead to deeper integration of virtualized apps into ChromeOS. According to Cameyo co-founder and CMO Robb Henshaw, this will not only enhance the end-user experience but also streamline app deployment for IT administrators. As more applications transition to cloud and web-based platforms, Google’s improved virtualized app support positions ChromeOS as a viable alternative to traditional Windows environments.
Google has been aggressively promoting Chromebooks in the education and business sectors, particularly after a lukewarm reception from general consumers. The US education sector has been a significant growth area for Chromebooks, with US shipments accounting for over 80 percent of global Chromebook shipments in Q2 2023, according to Canalys. By enhancing the functionality and appeal of ChromeOS through Cameyo’s technology, Google aims to capture a larger share of the business market.
Google’s acquisition of Cameyo underscores its commitment to expanding the capabilities of ChromeOS and making Chromebooks more attractive to businesses. With enhanced virtualized Windows app support, Chromebooks can offer a more versatile and integrated experience, encouraging more organizations to consider ChromeOS as a viable alternative to Windows. This move not only improves the user and administrative experience but also positions Google to better compete in the business and education sectors.
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