The Article Tells The Story of:
- Instagram plans to launch Reels app as a standalone app to rival TikTok.
- The move follows TikTok’s uncertain future in the US, with 170 million users at risk.
- Project Ray aims to enhance content recommendations and promote longer Reels videos.
- Instagram’s previous attempt with Lasso failed, making this a second chance to dominate short-form video.
Instagram Reels May Get Its Own App: A New Rival to TikTok?
Instagram is reportedly planning to launch a standalone app for its short-form video feature, Reels. The move aims to compete with TikTok, especially as TikTok faces possible bans in the US. This decision could reshape the short-form video market, bringing new opportunities for creators and users.
Check Out Our Article of Instagram Reels Showing Violent Content? Here’s What Might Be Happening Published on February 28, 2025 SquaredTech
Instagram Reels App: What’s in Store?
Instagram head Adam Mosseri recently discussed the idea of creating a separate app for Reels during a meeting with staff, according to reports. The project, codenamed Project Ray, is part of Meta’s plan to strengthen Instagram’s position against TikTok. The proposed app would offer a dedicated platform for short videos, delivering a scrolling experience similar to TikTok.
Meta’s goal is to improve how content is recommended on Instagram and encourage more creators to post longer Reels, up to three minutes. The app would likely offer better content discovery and more personalized video feeds.
Why Now?
TikTok has around 170 million users in the US but faces an uncertain future due to regulatory pressures. The platform received a 75-day extension from President Donald Trump’s administration in January, delaying a possible ban. If TikTok is banned, Instagram could attract many of its users.
Meta has been actively trying to pull TikTok creators to Instagram. It recently launched Edits, an editing app similar to TikTok’s CapCut, and reportedly offered cash bonuses to popular creators to switch platforms.
Check Out Our Article of Instagram Glitch Floods Users with Graphic Content, Meta Apologizes Published on February 28, 2025 SquaredTech
Instagram’s Second Attempt
This would be Meta’s second attempt to launch a TikTok rival. In 2018, the company introduced Lasso, a standalone video-sharing app. However, Lasso failed to gain popularity and was shut down in 2020 to focus on Reels.
With TikTok’s future uncertain, Instagram’s new Reels app could be a game-changer. If successful, it could attract millions of users seeking an alternative platform for short-form video content.
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