Google has taken the decision to discontinue its Pixel Pass subscription service, which bundled a Pixel phone with a range of premium services like YouTube Premium, Google Play Pass, and YouTube Premium, all available for a fixed monthly fee.
This update came to light as 9to5Google spotted an announcement on Google’s support page, revealing the company’s intention to cease the availability of Pixel Pass purchases and renewals. While the reasoning provided by Google for discontinuing the service lacked depth, it did offer insight into the company’s broader strategy.
According to the company’s statement, Google aims to prioritize the value it delivers through its hardware products and simultaneously provide users with the flexibility to select and purchase their preferred services. This strategic decision is rooted in continuous assessment of offerings based on valuable customer feedback, ensuring that Google can provide various avenues for users to access and enjoy the best that Google has to offer.
The Pixel Pass subscription service was initially unveiled in 2021 in conjunction with the launch of the Pixel 6 series. During its initial rollout, Google priced the monthly subscription at $45 for the Pixel 6 and $55 for the Pixel 6 Pro. Subscribers to this service gained access to a bundle of services including 200GB of storage through Google One, a collection of premium games and apps available via Google Play Pass, and the benefits of YouTube Premium.
For existing subscribers, Google has outlined a transition plan. Those who are currently subscribed to the Pixel Pass will be able to continue enjoying the service for a period of two years from the date of their subscription. After this initial period, subscribers will have the option to upgrade their Pixel device and receive a $100 discount as part of the transition. Additionally, Google mentioned that after the expiration of the Pixel Pass subscription, the company’s service subscriptions will automatically renew at a discounted rate. However, specific details regarding the cost of the comprehensive bundle following the transition were not provided.
It’s worth noting that the Pixel 7a and the Pixel Fold were not part of the Pixel Pass subscription offering. Furthermore, Google has yet to expand this subscription service to regions outside the United States, limiting its availability to customers within the country.
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In summary, Google’s decision to discontinue the Pixel Pass subscription service reflects the company’s commitment to refining its offerings based on customer preferences and feedback. While this marks the end of the Pixel Pass era, Google’s focus on delivering value to its users remains steadfast as it continues to innovate and adapt to evolving consumer needs.
